Pihlfelt Image Assistant

Half your images are missing alt text. Google notices — and so do your visitors.

Alt text drives accessibility, image search and SEO, and accessibility requirements tighten every year. Yet almost every WordPress site looks the same: hundreds of images without descriptions, because nobody has time to write them by hand. Image Assistant finds every image missing alt text and writes it for you — the AI looks at the image, understands the context and phrases a natural description in your site's language. You see the suggestion, adjust if you like, approve. A whole catalogue in a coffee break instead of a work week.

Heavy images are your site's most common bottleneck

A single uncompressed camera photo can weigh more than the rest of the page combined. Image Assistant scans your entire media library and shows exactly where the problems are: oversized dimensions, heavy files, missing WebP versions. Fix one image at a time or hundreds in bulk — scaling, compression and WebP with picture-tag delivery that works on every server, zero configuration.

Dare to press the button? Yes.

What separates Image Assistant from other optimization plugins is the safety net. Every change takes a backup first — if the backup cannot be created, the action does not run at all. If compression would make a file larger (happens with already-optimized images), it is automatically reverted. And you can always undo: step by step, or straight back to the original, no matter how many actions have run. Your originals are never at risk.

Why people choose Image Assistant

• AI that understands context — file name, page title and WooCommerce product are taken into account, so the alt text reads "Pahlén Calidi pool heat pump", not "machine on white background"
• Every language — your site's language automatically, or any language per run
• Never-worse guarantee — an optimization that would make things worse simply does not run
• Undo everything — backup before every change, originals kept until you clean up yourself
• Real privacy — AI is strictly opt-in, images are never stored on our servers, nothing is sent without your approval
• Built for bulk — mass actions with live progress, CSV workflow for agencies and copywriters

Getting started

1. Install and click "Scan media library" — within a minute you know exactly how your site is doing. 2. Open the "Missing alt" filter and let the AI work through the list, or type directly in the fields. 3. Select the heavy images and run bulk compression. Done — and everything can be undone.

Free goes a long way. Pro goes big.

The free version is a complete tool: unlimited local optimization, backups, CSV and 10 AI alt texts per month. Pro scales up with 500–10,000 AI images per month, AI for all metadata fields, bulk AI for the whole library, and server-side optimization with mozjpeg, pngquant and cwebp — professional tools most hosts lack, running on our server instead of yours.